Some bloomin' good news for lovers of summer floral displays

A STAFFORDSHIRE Moorlands town's annual summer floral display is set to carry on thanks to a gardening business in the district.

Volunteers of Cheadle In Bloom normally carry out the work needed to create the floral spectacular, but due to the coronavirus pandemic, they have been unable to do so.

However, a gardening business has come to the rescue to ensure the town is, once again, decorated in glorious flora.

Sally Roberts, chairperson of Cheadle In Bloom, told the Times & Echo: “Thursfield’s Nurseries [Eaves Lane, Bucknall] who supply the plants are going to help with the emptying of tubs and planters, replanting them and hanging the troughs and baskets.

“This means that the planting displays can go ahead as planned.

“It was going to be very difficult for volunteers to be able to carry out their usual tasks and Cheadle in Bloom is grateful to Thursfield’s for their help.”

Sally said sponsorship has been another problem, but thanks to the continued support of the town and district councils, along with funds held in reserve, there are sufficient funds to pay for this year’s display.

She added: “Obviously the lockdown restrictions have made trading bad or impossible for most of the sponsors, so to ask for their financial support would have been unfair and unreasonable.

“Moreover, door-to-door collecting by Cheadle In Bloom members would have been impossible. So it was decided to abandon sponsorship collections this year.

“This will leave something of a problem for next year, of course, but it was felt that it was important to have a bright and cheerful Cheadle in this particular year.

“Hopefully our business sponsors will be able to help again next year but in the meantime any contributions to the winter planting will be gratefully received.”

Cheadle In Bloom was established in 2006 initially as a local council initiative but is now run as a volunteer group.

The quality of work produced by the volunteers resulted in Cheadle In Bloom achieving a gold award in the 2009 Heart of England in Bloom competition.

Subsequently the group dropped out of the 'In Bloom' competition to concentrate their efforts on planting activities.

In January 2018, the group formally acquired charitable status.

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