Dressing up for fun at supermarket wears well with children's charity

A SUPERMARKET in a Staffordshire Moorlands town has hosted a two-day fundraiser in aid of a North Staffordshire-based children’s charity.

Morrisons in Cheadle was the venue for a fun ‘Holiday Theme Dress Up.’

The initiative raised £200 which has been donated to Caudwell Children, which has its base at Keele Science & Innovation Park

Caudwell Children was founded in 2000 to improve the lives of disabled children and has supported over 50,000 children and families, providing over £45 million worth of services

The charity started as the philanthropic vehicle for the successful Caudwell Communications Group (Phones 4 U, Dextra, 20:20 etc), founded by John Caudwell.

For the first seven years of its existence Caudwell Children was run by a team of dedicated Group employees, who worked in their spare time to deliver services for children across the North Midlands.

The support provided by the employees, suppliers and customers in those early years provided a vital platform from which to re-launch the charity once the business was sold in 2007 and it had to ‘stand on it’s own two feet’ for the first time.

Photo courtesy Cheadle and Tean Times.


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